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Explainer Video Production Procedure: Step-By-Step Description

Explainer video production is a multi-step process that involves more authorities than a single.

Typically, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Every of these six function players uniquely contributes to video production.

Here’s a step-by-step description of the Video Production Procedure.

Step I: Understanding Client Short

The initially step of the explainer video production course of action involves going via client’s short (a questionnaire filled by client), for understanding his/her business entity and video requirement. Ordinarily, it is the scriptwriter who goes via this procedure. In documentary film production of doubts or queries, an interaction involving the scriptwriter and the client is arranged.

Step II: Analysis and Brainstorming

Immediately after all the relevant facts has been gathered from the client, a secondary investigation (if required) is performed, for greater understanding the business. The brief is explained to the storyboard artist and to the animator. After both of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, determine on characterizations & other visual components, and finalize on how these components would be animated. Once almost everything is decided, the video script is crafted.

Step III: Scripting & Voiceover

Based upon discussion, the explainer video script is crafted and sent to the client for approval. Usually, a 60-seconds explainer video script includes 150-160 words. This script acts as the ‘armature’ about which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.

Step IV: Storyboarding & Illustration

”A storyboard is a graphic organizer in the kind of illustrations or images displayed in sequence for the goal of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.”- Wikipedia

Fundamentally, storyboarding requires sketching the scenes of the video, frame-by-frame. Storyboarding is completed on the basis of the final script. As soon as storyboarding is accomplished, it is sent for client’s approval. On approval, the storyboard goes via illustration (colorization), and after once again, it is sent to the client for approval.

Step V: Animation and Sound Effects


When the totally-illustrated storyboard is approved from the client, the animation method gets started. This approach of course, consumes a lot of time as it is not a easy job to bring static storyboard characters/components to life. The animation is carried out based on the final voiceover, hence guaranteeing right synchronization among the audio and the visual.

Sooner or later, the animation and voiceover are integrated with each other to kind the video. To this video, sounds effects are added. The sound effects improve the general video excellent and contribute in building subtle humor.

The final video is sent for approval.

Step VI: Delivery

On approval, the final video along with its source files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production method ends.

To Conclude

If you are planning to get an animated video produced, then you should hold in mind that no matter what explainer video style you pick out to have for your video, the production is time-consuming. Hence, in order to have a high-top quality video, the production group should be offered adequate time to conceptualize and produce it. Pull off an awesome video and knowledge its advantages!

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