Music Advertising – The Essentials of an Effective Music Press Kit
As a struggling independent musician in a hugely competitive more than-crowded market place it need to be left unsaid that you will need to stand out from the crowd. There are lots of approaches to do this. There is music publicity, radio promotion, extensive tour presence, and the almighty music promoting and music promotion. You will need to get your message out there –period.
Acquiring your music promoting message out there is one issue but having the appropriate message out there is one more. Your qualified image as an independent artist is of the utmost importance in order to rise above the sea of competitors. youtube.com/playlist?list=PLi5SaPI3nQYwUDG4bbwm0HN_VeJFrw9Ry and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Typically, musicians will use either a conventional print music media kit, a digital press kit (DPK), or an on the net EPK (Electronic Press Kit). But just how expert and convincing are they?
A often asked query that I get all the time from my independent artists and musicians is which type of press kit should we put together? Which kind of music press kit works greatest and is most impressive and helpful? The answer to that question depends on a couple of factors.
What I imply by this is that I recommend producing and maintaining two sorts of press kits — either a print or digital music press kit, and an electronic press kit. The purpose for this is very simple. Specific media outlets, labels, venues, music management corporations, etc. prefer a print press kit or digital press kit with your full blown CD so it can be listened too on high efficiency stereo gear to get the complete effect of your music and its production qualities. Others prefer not to have their office congested with piles of press kits, and their preferred process is just reviewing your music online.
For the reasons just noted, we advocate you do a print or digital press kit and have a single online as properly. There’s genuinely absolutely nothing to creating an on-line EPK so why not have it out there. There are a couple of extremely superior EPK services out there and they expense just a few dollars per month. But I am putting an emphasis on the truth that an EPK (Electronic press kit on line) is not sufficient. You nevertheless have to have the conventional print or digital press kit in your music promotion arsenal.
It is notable to mention that your Music press kit is most likely your most precious promotional tool and it requires to be taken incredibly seriously. Other than your CD and reside efficiency it is generally the first impression of you as an artist that labels, venues, and other music media outlets will acquire. There are numerous graphic art firms that specialize in the preparation of media promotion kits that you may possibly want to contemplate if your spending budget permits. If not, for a few dollars, a little creativity, and time and work, you can do it yourself. Right here are the simple elements of a print press kit and Electronic press kit, and the experienced signifies by which to go about it.
In your traditional print music press kit version the components to involve are a professionally developed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a specialist eight- x 10- black and white glossy promotional photo, media feature articles and press releases, album testimonials and quote sheet, your complete length – extended play, or professionally recorded demo CD, an industry CD-one sheet, a organization card and professionally labeled envelope. The supplies necessary are heavy stock paper, portfolio cover, significant envelope, address labels, company cards, and your eight- x 10- glossy photo. Now here’s how to go about putting the print press kit together.
COVER AND LETTER OF INTRODUCTION:
Your expert music press kit really should have an impressive cover. This really should include a photo of the artist, artist’s name, and artist’s get in touch with information. Sort of like the cover of a book. You ought to also involve a cover letter of introduction. This should introduce you as the artist stating briefly a little about your self. Never get also particular in this letter you can leave that for the bio and other media which you will include.
Make confident you address the letter to 1 precise person – – becoming private is critical. It gives the look of a non-cookie cutter look and that you feel this media outlet, label, venue, or music agent has significance. Make confident that either at the major or the bottom of this letter you have integrated your complete contact info or your artist’s representative’s speak to information. The cover letter need to be inserted just inside the kit’s cover prior to any other information and facts. The get in touch with information and facts ought to also be included at the bottom ideal on just about every page in the music promo kit.
Artist or Band Biography:
The next page or what would really be the 1st informational page of the music media kit would be your artist biography page. Right here you should really consist of a short history of the artist or band, a tiny about each and every member if it’s a full band. This really should be no longer than a single web page and must not be a long drawn out history of the band but just a short synopsis of what you have achieved and where you strategy to go. Much more importantly, you need to involve points like important shows or tours, contests won, radio play, or any achievements that you feel are noteworthy and could raise you above others in terms of popularity and development. Hold it basic, concise, and meaningful. If there are no writers amongst you or your buddies than we hugely suggest getting your band bio written for you by a expert music copywriter. It’s so essential and it will have to be experienced.