Music Marketing – The Essentials of an Effective Music Press Kit
As a struggling independent musician in a very competitive more than-crowded market it need to be left unsaid that you need to have to stand out from the crowd. There are several techniques to do this. There is music publicity, radio promotion, comprehensive tour presence, and the almighty music marketing and advertising and music promotion. You will need to get your message out there –period.
Finding your music advertising and marketing message out there is 1 thing but having the ideal message out there is an additional. Your experienced image as an independent artist is of the utmost value in order to rise above the sea of competition. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Commonly, musicians will use either a standard print music media kit, a digital press kit (DPK), or an on the net EPK (Electronic Press Kit). But just how expert and convincing are they?
A regularly asked question that I get all the time from my independent artists and musicians is which form of press kit really should we place collectively? Which sort of music press kit functions ideal and is most impressive and powerful? The answer to that query depends on a couple of points.
What I mean by this is that I advocate building and sustaining two sorts of press kits — either a print or digital music press kit, and an electronic press kit. The cause for this is basic. Particular media outlets, labels, venues, music management organizations, and so forth. choose a print press kit or digital press kit with your complete blown CD so it can be listened too on high efficiency stereo equipment to get the full impact of your music and its production qualities. Other folks prefer not to have their workplace congested with piles of press kits, and their preferred technique is just reviewing your music on the internet.
For the causes just noted, we advise you do a print or digital press kit and have one particular online as nicely. There is genuinely nothing to building an on the internet EPK so why not have it available. There are a couple of very superior EPK services out there and they expense just a couple of dollars per month. But I am placing an emphasis on the truth that an EPK (Electronic press kit on the net) is not sufficient. You nevertheless have to have the conventional print or digital press kit in your music promotion arsenal.
It is notable to mention that your Music press kit is probably your most useful promotional tool and it wants to be taken incredibly seriously. Other than your CD and reside performance it is typically the very first impression of you as an artist that labels, venues, and other music media outlets will receive. There are lots of graphic art firms that specialize in the preparation of media promotion kits that you may possibly want to take into account if your budget permits. If not, for a handful of dollars, a small creativity, and time and work, you can do it oneself. Here are the basic components of a print press kit and Electronic press kit, and the specialist indicates by which to go about it.
In your conventional print music press kit version the elements to include are a professionally designed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a qualified eight- x ten- black and white glossy promotional photo, media feature articles and press releases, album evaluations and quote sheet, your full length – extended play, or professionally recorded demo CD, an industry CD-1 sheet, a small business card and professionally labeled envelope. The supplies necessary are heavy stock paper, portfolio cover, huge envelope, address labels, business cards, and your eight- x ten- glossy photo. Now here’s how to go about putting the print press kit with each other.
COVER AND LETTER OF INTRODUCTION:
Your experienced music press kit should have an impressive cover. This should consist of a photo of the artist, artist’s name, and artist’s get in touch with details. indie music charts of like the cover of a book. You really should also consist of a cover letter of introduction. This should introduce you as the artist stating briefly a small about yourself. Never get too certain in this letter you can leave that for the bio and other media which you will contain.
Make confident you address the letter to a single particular person – – being individual is crucial. It offers the look of a non-cookie cutter look and that you really feel this media outlet, label, venue, or music agent has significance. Make certain that either at the best or the bottom of this letter you have included your complete speak to info or your artist’s representative’s contact facts. The cover letter should really be inserted just inside the kit’s cover prior to any other details. The speak to information and facts ought to also be integrated at the bottom correct on every single web page in the music promo kit.
Artist or Band Biography:
The next page or what would really be the first informational web page of the music media kit would be your artist biography web page. Here you need to involve a brief history of the artist or band, a little about each and every member if it’s a complete band. This must be no longer than one particular web page and should really not be a lengthy drawn out history of the band but just a brief synopsis of what you have achieved and exactly where you strategy to go. Far more importantly, you should incorporate items like considerable shows or tours, contests won, radio play, or any achievements that you feel are noteworthy and might raise you above other individuals in terms of recognition and development. Hold it easy, concise, and meaningful. If there are no writers among you or your close friends than we very suggest possessing your band bio written for you by a expert music copywriter. It really is so significant and it ought to be skilled.